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‘Made With Love, Finished With Minwax’ Campaign Returns

By: Catherine Diamon

Minwax is once again celebrating the meaningful stories and emotional connections that wood projects hold with the second installment of, ‘Made With Love. Finished With Minwax.’ Building on the success of last year’s campaign, this year’s theme, ‘Find. Finish. Love.,’ celebrates the thrill of finding real wood pieces – sometimes in the least expected places – and the joy of evolving them into something we love.

Whether wood items come already infused with family memories or are simply a blank canvas awaiting a new identity, Minwax provides the tools that enable everyone from novices to advanced DIYers to either preserve wood’s history or embed in it a profound new purpose. ‘Made With Love. Finished With Minwax.’ provides a platform for people to discover and share their personal stories about taking something ordinary and making it into something extraordinary.

“No matter where you find it –  Grandma’s attic, a garage sale or your very own living room –  wood has an inherent beauty that can be brought to life with the right products,” said Jacquelyn Ferrara, Director of Marketing at Minwax. “In the second year of our ‘Made With Love. Finished With Minwax.’ campaign, our goal is to empower and inspire DIYers of all levels to embrace the thrill of finding and transforming wood items into treasures they can be proud of and love for years to come.” 

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